Krewe du Optic

From social and pr coordinator to managing the marketing department, my three years at KREWE allowed me to cut my teeth right out of college with hands-on leadership and responsibility for a growing cult-brand based in the South.

From collaborating with the art director on pitching, casting, and production on campaigns to developing strategies with the marketing VP to crafting stories with our external PR team to managing the team and content calendar, I played a key role in scaling the brand during a period of rapid national growth. I joined early and was promoted multiple times, ultimately leading a large, cross-functional marketing team responsible for shaping how the brand showed up across digital, retail, partnerships, and cultural moments.

New Orleans-based luxury eyewear.

Biggest Wins

• Campaign management and launch: Billy Reid x KREWE

• Campaign development, management, and launch: Reformation x KREWE

• Concepting and launching the brands’ first Active collection

• Campaign development, management, and launch: Lola James Harper x KREWE

• Relaunching the entire e-commerce and brand storytelling experience